If you grew up watching The Craft and wishing you could summon a coven of your own, Bratz has something for your collection. The fashion doll brand is teaming up with the 1996 supernatural horror classic for a new line of collectible dolls inspired by the four witches of St. Benedict’s Academy, with preorders opening October 15.
The Bratz x The Craft collection brings Sarah Bailey (Robin Tunney), Rochelle Zimmerman (Rachel True), Bonnie Harper (Neve Campbell), and Nancy Downs (Fairuza Balk) into the world of fashion dolls, complete with movie-inspired outfits and accessories. The packaging even takes a page from the VHS era, giving the collection a nostalgic look that should feel right at home beside your old The Craft tape.
There is one catch for anyone hoping to bring the entire coven home. Sarah, Rochelle, and Bonnie are being sold together in a collector three-pack priced at $120. Nancy, whose descent into dark magic made her one of the film’s most memorable characters, gets a separate special-edition Bratz doll for $70.
Nancy’s release includes two outfits, giving collectors another look inspired by Balk’s unforgettable performance. The other three witches wear outfits based on their school looks from the movie. The collection also includes accessories inspired by the film’s supernatural rituals, including the animals associated with the girls when they call the corners.
The dolls go on sale Thursday, October 15, at 8 a.m. PT through Bratz.com. Fans who order directly from the official website will also receive an exclusive poster with their purchase.
The timing is fitting, as The Craft celebrates its 30th anniversary in 2026. Directed by Andrew Fleming, the original film followed Sarah as she befriended a group of aspiring witches whose attempts to use magic to change their lives lead to increasingly dangerous consequences. Its mix of teenage angst, supernatural horror, and outsider rebellion has kept the movie alive in pop culture long after its original theatrical run.
Now the coven is getting the collectible treatment, and Nancy gets to stand apart from the rest of the group. Considering how much of a lasting impression Fairuza Balk’s performance made, giving her character a solo release feels appropriate. Just remember to check your bank account before you start calling the corners.
