M&M’S is assembling its own team of Marvel superheroes, and even Doctor Doom is getting in on the candy aisle action.
Mars and Disney have announced that their M&M’S x Marvel collaboration is expanding to the United States this October, bringing a collection of limited-edition candy packages featuring the familiar M&M’S characters dressed as some of Marvel’s most recognizable heroes and villains. The promotion arrives ahead of Marvel Studios’ Avengers: Doomsday, which opens in theaters December 18.
The collection features seven character mash-ups, with each of the M&M’S Spokescandies taking on a Marvel identity. Red becomes Deadpool, Yellow suits up as Wolverine, Blue transforms into Daredevil, Purple takes on Elektra, Green becomes She-Hulk, Brown appears as Yelena and Orange gets the Red Guardian treatment.
Doctor Doom gets a special release of his own. An eighth collectible package, available exclusively at Walmart, features Yellow dressed as the Marvel villain, who will be played by Robert Downey Jr. in Avengers: Doomsday. The Doom packaging is being released specifically to celebrate the upcoming movie, making it one of the more interesting designs for collectors looking to track down the complete assortment.
The limited-edition packaging will appear on several familiar M&M’S varieties, including Milk Chocolate, Minis, Peanut and Peanut Butter. Mars says the designs will be available in multiple package sizes at retailers nationwide beginning in October, although the Doctor Doom edition will only be sold at Walmart.
The collaboration was previously previewed at D23, where fans got an early look at the character designs and Marvel comic book variant artwork featuring the M&M’S characters. Now the promotion is moving beyond the convention floor and into stores across the country.
There’s also an actual comic book involved. M&M’S and Marvel have created a custom crossover comic featuring the candy characters in the Marvel Universe. Only 10,000 physical copies will be printed, with the limited-edition collectible being distributed at select events leading up to the December 18 release of Avengers: Doomsday.
Mars hasn’t announced which events will offer the comic or whether fans will have another opportunity to obtain a copy, so collectors will need to watch for additional details as the promotion continues.
The campaign also includes a nationwide sweepstakes beginning October 15. Fans can scan the QR code on participating M&M’S x Marvel packages or visit the official promotion website for a chance to win prizes, including a Disney Cruise Line vacation.
The Marvel collaboration is part of an ongoing partnership between Mars and Disney, which has previously brought M&M’S experiences to Disney theme parks and resorts. This latest campaign expands that relationship into Marvel’s superhero universe, with additional products, promotional events and other surprises expected as the December theatrical release approaches.
Avengers: Doomsday is directed by Anthony and Joe Russo and features Robert Downey Jr. as Doctor Doom alongside a large ensemble of returning Marvel stars, including Chris Hemsworth, Pedro Pascal, Florence Pugh, Tom Hiddleston and Patrick Stewart.
The M&M’S x Marvel collectible packages are arriving at retailers nationwide this October, with the exclusive Doctor Doom edition available at Walmart. The sweepstakes begins October 15, while the limited-edition crossover comic will be distributed at select events ahead of the movie’s December 18 release.
